If you want to start a wig business, you may first need to decide what type of wigs you plan to sell, human hair wigs or synthetic wigs. In this article, I will give you some suggestions.
Difference Between Synthetic and Human Hair Wigs
As names say, human hair wigs are made of real human hair while synthetic wigs are made of synthetic. Human hair wigs look and feel more real. Good human hair wigs can last for half to one year with good care. Synthetic wigs focus on style. If wear often, it can remain in a good condition for 2 to 3 months with good care.
With technological advances, synthetic wigs are very good now. It’s difficult to tell the difference in density, texture and style feeling.
Now back to the point, what type of wigs you should sell?
The answer is very easy. Confirm your customer group and who you want to sell to, learn their specific needs, what price they can afford. If your most intention customers have certain economic strength that can afford human hair wigs that will cost $100 or more, you can choose human hair wigs. There will be more profits.
Of course you call sell some synthetic wigs to extend your business line, we don’t know when and which customers want one-time hair change so they need synthetic wigs.
You can start from selling human hair wigs. When your wig business becomes popular, you can add synthetic wigs then.
If your most intention customers want hairstyle changes for special occasions, their budget are dozens of dollars, you can consider selling synthetic wigs. Fewer profits than selling human hair wigs.
No matter what type of wigs, you should know who you want to sell first.